Mass Com.: Career Prospects

Advertising:Mass communications majors who can conceptualize ways to sell products or ideas can consider a career in advertising. Jobs in advertising use creative skills to create clever and memorable ads that sell products.

Brand Managing:Brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.

Cinematography:Manage camera crews and lighting crews, oversee the selection and manipulation of technical equipment to create striking images on screen. The visual impact of a film is driven by the creative choices a cinematographer makes.

Copy Writing:Writing text for the purpose of advertising or other forms of marketing.

Corporate Communications:Companies have a wide variety of communications needs. Employees who work in this area write annual reports, reports and letters to clients and stockholders. They also craft speeches for executives in the company. They may also create multimedia presentations for the general public and clients, as well as compose messages to the media about the company.

Creative Writing:Fiction writing, poetry writing, creative nonfiction writing and more.

DJ/VJ/RJ: Host a show/program/broadcast over Radio or Television platforms. Broadcast events/incidents live on Radio or Television.

Editing:Allocate space for the illustrations, text, and photos that make up the material for the story and approve the final versions of the product submitted. There are different areas for editors to work in such as managing editors, copy editors, executive editors, and assistant editors.

Event Management:Plan Formal and Informal Events by managing the Volunteers, Decoration and Catering, etc.

Graphics: Sometimes a picture can convey a thousand words. Mass communications majors with an artistic flair can create illustrations for publications, corporations and organizations. They can find ways to express statistics visually or create signs and posters. Graphic designers use computer software to create layouts for magazines, brochures and display ads.

Higher Studies in Respective Subject:After graduation, the next step is getting a master degree. And after that if one is still enthusiastic, then they can go for a Ph.D.

Indian Armed Forces:A graduate can join through the Combined Defense Services examination as a regular/short service commissioned officer. Training for regular commissioned officers is carried out at Indian Military Academy, Dehradun, known as the cradle of Military leadership. Those desirous of joining the Short Service Commission get trained at Officer’s Training Academy at Chennai and serve for a period of five years. On completion of this term he can either resign or opt for an extension for five years or a permanent commission.

Indian Civil Services:The Civil Services Examination is used for recruitment for many Indian administrative bodies. It has three stages – Civil Services Aptitude test (CSAT), a main exam, and an interview.

Journalism: While it is true that newspapers and some other print media have seen a precipitous decline, there will always be a need for people who can write and analyze the news. Many journalism jobs have migrated to online platforms. There is an increasing number of journalists who report news on multiple media including written content, video and photography. Mass communications majors often get experience in all these areas. Some people with this major become TV and radio anchors or reporters. Others focus on some of the more technical aspects of reporting such as behind the camera, as sound technicians and in editing.

Marketing:Akin to both advertising and public relations, careers in marketing create ways to brand products and services to appeal to a wide range of consumers. People who work in marketing conduct focus groups and market research to better understand why people prefer certain products or ideas.

Public Relations:Public relations use many skills gleaned in mass communications classes. This career uses writing and editing skills, as well as ones in marketing. PR professionals get their message out through the media via press releases, story pitches and video footage that can be used by news outlets and events for members of the media.

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