Mass Com.: Specializations Available for Electives or at Master Level

Acting: Acting is an activity in which a story is told by means of its enactment by an actor or actress who adopts a character—in theatre, television, film, radio, or any other medium that makes use of the mimetic mode.

Advertising: The Advertising specialization will teach you to think critically about how consumers receive messages about brands and products—and then build the target-market profile, creative approach and digital strategy to reach them.

Anchoring & Reporting: Anchoring is the practice of presenting the news on television, the radio, or the Internet. Media reporters gather information in order to write or broadcast news. They investigate news tips, examine records, survey incidents at the scene of a story and interview witnesses.

Cinematography: Cinematography includes technical elements, such as camera, lens, film stock, and lighting, and more aesthetic concerns, such as camera angle, framing, duration of shot, distance, and movement.

Design: The study of Communication Design, Web Design & Visual Communications, Graphic Design, Product Design, Digital Photography, Videography, etc.

Direction: Film and television direction is a highly specialized and technical field, requiring knowledge of every aspect of the filmmaking process. A director controls a film’s artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the technical crew and actors in the fulfillment of that vision. The director has a key role in choosing the cast members, production design, and the creative aspects of filmmaking.

Electronic Media ( TV, Radio, Online): Electronic media uses media such as television, radio, and internet enabled computers made possible by technology. Electronic media plays a crucial role promoting communication in the society through various ways. Electronic media contributes to the advancement of the business environment. Electronic media makes people aware of world-wide things.

Film Making: Film Production is created in 5 phases: development, pre-production, production, post-production and distribution. Each phase has a different purpose, with the overarching goal to get to the next one, and ultimately on to distribution. Each stage varies in length, and different roles suit different stages.

Media Planning: Media planning in advertising is the making of decisions to deliver a message to the target audience. The process includes market analysis, establishing the media objective, setting the strategy, implementation and evaluation & follow-up.

Print Media: The oldest and basic form of mass communication that includes broadcasting through newspaper, journals, magazines, books, photo-story, etc.

Public Relations: This form of mass communication is intended to influence public opinion on a product or organization by communicating and building mutually beneficial relationships between the company and public (customers).

Radio: The practical immediate study of playing music, holding discussions with the listeners, and conducting interviews on radio by using specially designed equipment to broadcast a variety of audio content, including songs, news, debates and promo events, among others.

Social Media: Organize social media marketing campaigns and interact with existing or potential customers.

Sound Recording: Sound recording and reproduction is an electrical or mechanical inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording.

Television: Broadcasting programs for entertainment, information and education to mass audiences via visual images and sound on the TV screens.

Video Editing (Post Production): In Post Production, the images, sound, and visual effects of the recorded film are edited and combined into a finished product.

Visual Communication: Visual communication is the transmission of information and ideas using symbols and imagery. It is believed to be the type that people rely on most and includes signs, graphic designs, films, typography, and countless other examples.

Writing: The written form of mass communicating through news writing, column writing, copy writing, script writing, screen writing, creative writing, editing and content writing, etc.

Click on the button given below to send your enquiry regarding entrance exams and career options. Our team will get back to you.

0 students
0 students
0 final
0 entrance